Design & Brand Consulting
Graduate life is filled with numerous stressors, such as managing grades, deciding on further education, and adjusting to a new environment. Innovated Consultancy eases these burdens for international students and their parents by simplifying the application process for continuing studies in London.
About
Lana and I have met via our mutual group — YARPN, (Young Anglo Russian Professional Network). On behalf of the study abroad consultancy, Lana has reached out to me to assist them with their rebrand.
At the time, the name of their consultancy was Winspri. They assist in selecting universities that align with students' interests and aspirations, and help with personal brand strategy, extracurricular & supercurricular advice, and help students manage their applications, offers, and integration into the culture.
I have had several meetings with Lana and her colleague Maria. We had to determine what works for their brand, what doesn’t and what are their plans for the future.
After the initial consultation, I knew we found each other for the right reasons. I was so touched by their approach and drive to help Russian students succeed in the UK. What sets them apart from competitors is their comprehensive support system. Students are not left to navigate a new country on their own. Winspri helps them settle in, immerse in the English culture, attend networking events, and foster new friendships.
Firstly, I proposed recording a podcast episode with them where I would share my educational journey, highlighting both my successes and failures along the way. It is crucial for young graduates and their parents to understand both the advantages and challenges of life in the UK. Real life will soon present its own set of obstacles, and they need to be prepared to face them. (yet to be released)
Afterwards, I set off to find their new brand identity. After some trial and error, I picked a new name for them — “Innovated”, you can see my thought process outlined in the slides below.
Although my work was not selected from the pool of designers, I provided valuable insights through my professional opinion. As a result, we have scheduled future collaborations with the study abroad consultancy in regards to their PR and Social Media presence.
